Billions of people frequently make use of this app globally, and it has become a force for change and a new avenue to connect with the world. TikTok has had its fair share of regulatory issues in some countries, even being banned in a handful, but that hasn’t stopped the platform from taking the world by storm. Here are a few ways online casinos and other types of businesses are growing and benefitting from the virality earned on this platform.

Organic Growth

Many businesses have gotten genuine traction and attention organically, either by stumbling upon success or meticulous social media strategies. A popular or growing influencer or creator may choose to document their experience with a brand or service, and their positive feedback can lead others to patronize said business, leading to more people making similar videos, resulting in a positive feedback loop. Before you know it, a cute family-run ice cream parlour in a suburb is listed among the must-visit spots in a city or country. We’ve seen it happen hundreds of times in the past, and it only goes to showcase this social platform’s power as a tool for organic virality. A reliable and fun virtual gaming service like HitnSpin Casino can gain online traction for the excellent service it provides to new and seasoned gamers on its platform.

All it takes is for a slots gaming influencer or player to leave a genuine positive review about their experience with this service, and the entire world will know about the best-kept secret in the gaming ecosystem. Some companies and consultancy services have come up with ways to make paid influence and publicity look like organic publicity. Here’s more on this phenomenon.

Paid Influencing on TikTok

There are companies of different sizes willing to invest however much is necessary to gain visibility through TikTok, attain virality on the platform, and make more sales in the process. These businesses may decide to partner with influencers and UGC content creators to advertise their products or services for financial or other types of rewards. There’s nothing wrong with this strategy when advertising on the platform; problems only arise when creators fail to properly disclose their relationship with these companies and individuals, leading some impressionable viewers and potential customers to believe that the creator genuinely loves the product when they are only saying what they were paid to communicate.

When many people think of paid influencers on the platform, they think of massive creators with millions of followers who charge thousands (sometimes hundreds of thousands) of dollars to work with huge, well-known brands or questionable financial products. Paid influencing can be as little as a pastry shop offering free samples to a creator with less than 500 followers on the platform. There’s a global ecosystem of creators and businesses jostling for our attention on the platform, with many willing to do whatever is necessary to be seen.

Casino Gaming and TikTok

Gambling has found a new home among Gen-Zs; this class of consumers is more conscious and cautious when they game, but they are willing to indulge as long as it is on their terms. Most social media platforms do not allow gambling-related products and ads directly, so most of these games and services work with gaming and gambling-adjacent influencers. Most companies must thread a fine line between advertising their services or risk being banned, demonetized, or “shadow banned” from this or other social media platforms.

Other things to keep in mind include:

• Availability in your Location. Most countries have different rules and regulations on casino gaming, and how these products can be advertised to customers in different countries. Gaming providers must consider this very important fact when creating strategies to work with influencers and UGC creators.
• Ads Disclaimer. Most platforms and countries have guidelines on how sponsored content must be declared. In some cases, creators are required to verbally declare this fact before or after ads, while in most cases, a simple disclaimer in the content settings or description suffices.

The Future of Advertising

Social media companies changed how we advertise and sell products to consumers, but TikTok is unlike most other similar platforms that came before it. There’s a mini-revolution ongoing in the midst of the ongoing social media frenzy spearheaded by one company that is willing to go against the mold and do previously unthinkable things – Bytedance (TT’s parent company).

Doesn’t matter if you’re a business proprietor, content creator, or social media user, it’s in your best interests to learn more about what you stand to gain when you learn more about how ads work on these platforms so you can be better informed and know what to look out for before making decisions.